Social Media Prospecting: Reaching Prospective Advertisers Via Facebook

Prospects are always on the go and get tons of phone calls and emails. However, they often monitor their business social media accounts on their mobile phone, making social media comments and messages an great way to reach out to prospective clients for your medium. Continue reading Social Media Prospecting: Reaching Prospective Advertisers Via Facebook

Creating a List of “Most Likely to Buy” Prospects

One of the biggest factors in a Media Sales Pro’s success is focusing their efforts on the prospects most likely to purchase advertising. Filling your sales pipeline with “most likely to buy” prospects is key to creating a large number of mutually profitable, long term business relationships and building a successful career as a Media Sales Pro. Continue reading Creating a List of “Most Likely to Buy” Prospects