Treat Your Sales Presentation Like a “Job Interview”

If all goes well in your consultation and presentation meeting with a prospective client, you will end up starting a long-term partnership with them.

You and your advertising medium will “work for” the client year after year to drive customers and sales to their business. The best way to approach meeting with a prospective client is to think of it like a job interview where you learn about the business you think we can serve and they learn about you and your medium.

If it seems like there’s great potential for a long-term, mutually beneficial working relationship, you work to persuade the prospective client to “hire” you and your medium.

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