Analyzing Closing Ratios By Appointment Type Delivers Insights Into Improvement Opportunities

The way in which an appointment to present an advertising program face-to-face with a prospective clients is set (outbound vs. inbound lead, etc…) will impact your expected closing ratio. Gazing at your outcomes and hoping they change is not something … Continue reading Analyzing Closing Ratios By Appointment Type Delivers Insights Into Improvement Opportunities

The ONLY Way To Quote Rates Is On An Advertising Agreement

The only way to ever quote a rate to a prospective client is to “show them the numbers” on a filled out advertising agreement that they could sign or reply “agreed” to. Continue reading The ONLY Way To Quote Rates Is On An Advertising Agreement