Make Your Prospective Advertiser Database A Powerful “Secret Weapon”

Your Prospect Database is your most valuable “secret weapon” as a Media Sales Professional. It allows you to focus your sales efforts on prospective clients who are already advertising in  media similar to yours. Copies of ads that prospects are placing … Continue reading Make Your Prospective Advertiser Database A Powerful “Secret Weapon”

Prepare to Present: Research The Prospective Client and Their Business

Just like a job interview, it pays to do your research before meeting with a prospective client to present your medium. This will help you prepare ask informed questions about their business and their marketing objectives and needs. Continue reading Prepare to Present: Research The Prospective Client and Their Business