Reach Marketing Decision Makers Directly Business owners, managers and marketing directors are often directly involved in managing and monitoring business social media profiles. A comment on a Facebook post, retweet on Twitter or review on Yelp will often be viewed … Continue reading Social Media Prospecting For New Advertisers
What is a Touch? Touches are personal, written and electronic communications to prospective clients with the purpose of creating interest in growing their business with an advertising program in your media outlet. Touches are communications to Start Conversations that lead to sales. Objectives … Continue reading “Touches” Best “Cold Calls” In Starting Conversations That Lead To Quality Ad Sales
Writing positive (and true) Yelp reviews is a great way to start a conversation with a prospective advertiser.
Most great businesses pay attention to their Yelp reviews and see it as a channel that can drive customer traffic. Continue reading Social Media Prospecting: Reach Out To Prospective Advertisers Via Yelp
Prospects are always on the go and get tons of phone calls and emails. However, they often monitor their business social media accounts on their mobile phone, making social media comments and messages an great way to reach out to prospective clients for your medium. Continue reading Social Media Prospecting: Reaching Prospective Advertisers Via Facebook