“Touches” Best “Cold Calls” In Starting Conversations That Lead To Quality Ad Sales

What is a Touch? Touches are personal, written and electronic communications to prospective clients with the purpose of creating interest in growing their business with an advertising program in your media outlet. Touches are communications to Start Conversations that lead to sales. Objectives … Continue reading “Touches” Best “Cold Calls” In Starting Conversations That Lead To Quality Ad Sales

Social Media Prospecting: Reaching Prospective Advertisers Via Facebook

Prospects are always on the go and get tons of phone calls and emails. However, they often monitor their business social media accounts on their mobile phone, making social media comments and messages an great way to reach out to prospective clients for your medium. Continue reading Social Media Prospecting: Reaching Prospective Advertisers Via Facebook